Information and communication technologies Essay

Information and communication technologies - Essay Example Introduction of various types of computer-rel'ted communic'tion technologies now allow p'rticip'nts to exch'nge inform'tion in ' m'nner th't is not like either interperson'l or m'ss communic'tion ch'nnels (Re'rdon & Rogers, 1988). The new communic'tion technologies 're networking tools in th't their m'in function is to connect individu'ls' computers by telephone lines or c'bles. These inter'ctive technologies c'n link dist'nt individu'ls who might otherwise be un'ble or unlikely to communic'te. ICT f'cilit'te both the one-to-one 'nd the one-to-sever'l exch'nge th't is ch'r'cteristic of interperson'l communic'tion, 'nd the one-to-m'ny flow of inform'tion th't is ch'r'cteristic of m'ss medi' communic'tion. Marketers have been using electronic tools for years but the Internet and other information technologies have created a flood of interestinf and innocative to ptovide customer value. ICT can be used extensively for the business communication, and more precisely for accessing information. Diferent apparatus such as telephone, facsimile of Internet can suit the business needs. These devices and services they delivermay make available the business support sercivice through local intermediaries as well as from official sources. Accessing information is not only for business environment. The growing import'n... Nor h've pr'ctitioners of business communic'tion f'iled to notice the "inform'tion revolution" th't h's been occurring in their org'niz'tions. New opportunities for consulting, tr'ining, 'nd 'n'lysis 're provided by the problems 'ssoci'ted with the introduction 'nd imp'cts of the new inter'ctive technologies. One of the most widely-discussed new ICT is the Internet, ' computer network linking ' l'rge number of previously-existing computer networks. In recent ye'rs, Internet h's become the network of networks, 's its number of users re'ched critic'l m'ss: the point 't which ' cert'in minimum number of users h've 'dopted so th't the r'te of 'doption of the new communic'tion technology suddenly t'kes off (Rogers, 1995). Once 'n ICT re'ches this critic'l m'ss, 's in the c'se of ' m'ss of r'dio'ctive m'teri'l th't goes critic'l (the phenomenon in nucle'r physics from which critic'l m'ss derives it n'me), e'ch 'ddition'l user incre'ses the number of potenti'l network connections exponenti'lly (Rice & D'nowski, 1993). Thus, one c'n underst'nd why getting to critic'l m'ss is the cruci'l str'tegy for the introduction of 'n ICT in business communic'tions.The gre'ter e'se of communic'tion 'cross physic'l 'nd soci'l dist'nce provided by inter'ctive communic'tion systems m'y le'd to problems of inform 'tion overlo'd. For ex'mple, Bill G'tes, the ch'irm'n 'nd co-founder of Microsoft, the gig'ntic softw're comp'ny, m'kes his e-m'il 'ddress known to 'll Microsoft employees ('lthough he keeps his telephone number f'irly priv'te). Employees send ' tot'l of 200 million e-m'il mess'ges to e'ch other every month. G'tes reserves sever'l hours e'ch d'y to communic'te on e-m'il. Individu'ls who 're not employees of Microsoft h've little difficulty in

Linear programing Assignment Example | Topics and Well Written Essays - 500 words

Linear programing - Assignment Example The General Manager has also decided to produce 600 units for the current production period. Finally, an ongoing contract with the business distributors requires that at least 150 units have to be distributed through this distribution channel. The problem is to establish the distribution strategy for the radios that will maximize overall profitability of the new radio production. If a change in the marine distributors channel took place and the profit per unit fell to $80, the optimal solution changes and the total maximum profit is reduced. This can be attributed to the fact that $80 is an objective function and thus has an effect on the entire value of profit incurred. Producing two units for the mail order distribution channel results into an increase in the advertising, the sales effort also increases, the production units’ decreases and the business retail restriction increases. The non positive values will be eliminated and hence the scenario described above. If the marketing director changes the Business distributor’s restriction and increases it from 150 units to 300 units, this will increase the cost of advertisement and hence the cost of production but no major increases will result on the final sales. The resulting profits do not increase and in some scenarios losses may be incurred. g) There is a possibility about a new distribution channel. If it has the same personal sales effort and advertising cost of the Mail order, but a profit per unit of $110, would you recommend it? Would the optimal solution change? Why? It would not be recommended that a new distribution channel which has the same personal sales effort and advertising cost of the Mail order. The optimal solution would not change of the number of units’ personal sales per unit sold remains zero. The absence of any value on the personal sales per unit sold has an effect in the optimal solution